Transitions Signature: Gen 8 – Innereactive Education

1. What would the ideal lens do?*

Restore Vision, Provide Protection, and Look Great
Restore Vision, Provide Protection, and Ensure Comfort
Provide Protection, Ensure Comfort, and Be Cost Effective
Provide Protection and Ensure Comfort

2. What percent of consumers have expressed interest in lenses that adapt to light?*

25%
54%
60%
81%

3. What percent of eyeglass wearers wear Transitions?*

20%
40%
50%
60%

4. Gen 8 Lenses reduce outdoor exposure to the sun’s harmful blue light by what percent?*

>20%
>40%
>60%
>80%

5. What percent of educated consumers are likely to purchase a product to protect their eyes?*

78%
38%
58%
18%

6. How quickly do Gen 8 Lenses go from dress lens clear TO sunglass dark?*

Under a minute
Under 2 minutes
Under 3 minutes
Under 5 minutes

7. How quickly do Gen 8 Lenses go from sunglass dark to clear TO dress lens clear?*

Under 2 minutes
Under 4 minutes
Under 5 minutes
Under 7 minutes

8. What have studies shown to be the most important factor in the decisions a consumer makes regarding eyewear?*

Recommendations of their eye care professionals
Recommendations of their friends and family
Ads they see on Facebook and Instagram
Seasonal style changes

9. What assumptions are made by patients when their practitioner fails to recommend or even mention Transitions?*

Their practitioner is not knowledgeable about the product
That the product is either not available or appropriate for them
They are not at an age to be concerned about protecting their eyes
That Gen 8 Lenses are the same lenses their parents wore

10. What percentage of consumers knew nothing at all about Harmful Blue Light?*

15%
41%
50%
80%

11. With Gen 8, what color will brown Transitions lenses be when activated and during activation and fade back.*

Less reddish and a truer brown
Olive green
Grey
Purple

12. Which colors of Transitions lenses make up approximately 85 percent of the sales volume in the U.S.?*

Graphite Green/Grey
Graphite Green/Brown
Grey/Style Colors
Grey/Brown

13. Which of the following should not be part of a plan to provide better vision for patients?*

Decrease Capture Rate
Understand Their Needs
Recommend Light Management Solutions
Reinforce UV and Blue Light Protection

14. What can be done to reinforce the performance and purchasing decision when dispensing Transitions lenses to patients?*

Don’t answer questions
Activate to show how the lenses work
Recommend they buy online
Skip adjustments

15. What is not part of a process to deliver better vision solutions to patients?*

Tie recommendations to lifestyle
Educate on protection
Demonstrate technologies
Recommend they buy online

16. In 2019, which age group will see Transitions on TV and digital media most frequently?*

15-24
25-45
46-55
56+

17. When educated about the realistic hazards of UV and Harmful Blue Light, what percentage of millennial consumers are likely to purchase Transitions lenses?*

85%
50%
40%
20%

18. Gen 8 lenses reduce exposure to Harmful Blue Light indoors by what percentage?*

15%
20%
30%
35%

19. What is the primary source of Harmful Blue Light?*

Computers
Tablets
Phones
Sun

20. What does wearing adaptive lenses when the sun goes down preserve?*

Contrast Sensitivity
Blinding Glare
Polarization
Tint Transmission

Contact Information

To receive ABO Continuing Education Credits, you must score 80% or higher.

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ABO
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Which best describes your employment at your practice?*

Owner
Manager
Employee
Other

Which of the below best describes your primary role at the practice?*

Optometrist
Spectacle Optician
Contact Lens Technician
Paraoptometric Technician
Office Manager / Administrator
Front Office / Reception
Other

How likely are you to implement something you learned today in your practice? ( 1 = not likely and 5 = likely )*

What is the primary reason for this score and what will you implement?*

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What course topics interest you for future events?*