Tuesday, October 27, 2026 at 6:15pm

Location: The Fed Community
15 S Main St
Village of Clarkston, MI 48346

Parking: Self-parking is available directly outside of The Fed Community for all event guests.

From Story To Strategy: Marketing Your Practice

Your brand is more than a logo. It’s the story patients remember and the reason they choose you. This course teaches eye care professionals how to define their brand, craft a compelling story, and utilize digital tools such as social media, websites, and online advertising to attract new patients. Learn practical strategies to increase visibility, build trust, and grow your practice in a competitive, digital-first world.

Approved for one hour of continuing education for NY State Opticianry Credit, ABO, and NCLE.

Speaker: Samantha Toth, ABOC

Samantha Toth is an ABO certified optician and President of Innereactive. As a professional speaker, she lectures internationally, teaching business owners and eye care professionals proven marketing and company culture strategies that lead to more remarkable patient and customer experiences. Her niche expertise led her to be named one of the “Most Influential Women in Optical,” by Vision Monday and her company was awarded Michigan’s “50 Companies to Watch” award for remarkable company growth, the “Good for Grand Rapids” award and the “Good for Employees” honorable mention for outstanding company culture. She and her team work with laboratories, frame and lens manufacturers, and eye care practices all across the country.

• 6:15 pm Guest arrival and Registration
• 6:30 pm Hors d’oeuvres and Networking
• 7:00 pm Dinner is served and the presentation begins

Following your registration, you will receive an email with additional arrival details and venue policy information.

The dinner selection for each attendee is required at the time of reserving your spot.

Hors d’oeuvres:

• Steak Bites | Onion butter, Charred Scallion Sauce & Shoestring Potato
• Margherita Flatbread | Tomato Base, Fresh Mozzarella, Fresh Basil, Olive Oil, Sea Salt, Black Pepper
• Crispy Cauliflower | Tempura-battered, Scallion, Chili, & Sesame
• Charcuterie

Salad:

• House Salad | Gem Lettuce, Radish, Avocado, Feta, Spiced Marcona, Herbs, Buttermilk Dressing, & Sherry Vinegar

Choice of (select one):

• Scottish Salmon | Roasted Potatoes, Seasonal Vegetables, & Mixed greens
• Chicken Limon Pasta | Roasted Potatoes, Seasonal Vegetables, & Mixed greens
• 8 oz Filet (Prepared Medium Only) | Roasted Potatoes, Seasonal Vegetables, & Mixed greens
• Scallops | Roasted Potatoes, Seasonal Vegetables, & Mixed greens
• Vegetarian Option (Chef’s Choice) | Roasted Potatoes, Seasonal Vegetables, & Mixed Greens

Dessert:

• The Fed Cheesecake | Strawberry Compote
• Dessert Box | Assorted Desserts

To find a Cherry Optical Lab event near you, reach out to your local rep or visit our website at cherrysupports.com/seekersofbetter.

Event Registration is Live

Please enter the password your Cherry Optical Lab to register for this event.

Registration is limited to a maximum of two guests per practice location.

Step 1 of 2

50%

This field is hidden when viewing the form

ID

Password(Required)

That password is incorrect, please enter the correct password to register for this event.

Next

Event(Required)

Waitlist (944 tickets remaining)9/9/2026 Milwaukee, WI (3 tickets remaining)9/10/2026 Green Bay, WI (1 ticket remaining)9/23/2026 Boston, MA (0 tickets remaining)9/29/2026 Buffalo, NY (10 tickets remaining)9/30/2026 Rosemont, IL (4 tickets remaining)10/13/2026 Anchorage, AK (15 tickets remaining)10/21/2026 Phoenix, AZ (14 tickets remaining)10/27/2026 Clarkston, MI (7 tickets remaining)10/28/2026 Grand Rapids, MI (7 tickets remaining)11/4/2026 North Oaks, MN (26 tickets remaining)

This field is hidden when viewing the form

Event Name

Thank you for your interest in this event This event is currently sold out. If you would like to be placed on a waitlist for this event, please complete the information below.

Would you like to be added to a waitlist?(Required)

Yes, please add me to a waitlist!

No, I no longer plan on attending.

This field is hidden when viewing the form

Location

This field is hidden when viewing the form

Parking

This field is hidden when viewing the form

Date

This field is hidden when viewing the form

Attendance URL

This field is hidden when viewing the form

Course

This field is hidden when viewing the form

City, ST

This field is hidden when viewing the form

Event #

This field is hidden when viewing the form

Email

This field is hidden when viewing the form

Full City Name

This field is hidden when viewing the form

Event Order Number

Registration

How many attendees from your practice?(Required)

12

Practice Name(Required)

Are you currently a customer of Cherry Optical Lab?(Required)

Yes

No

Practice Address(Required)

Street Address City AlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahU.S. Virgin IslandsVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces Pacific State ZIP Code

Attendee 1

Name(Required)

First Last

Job Title(Required)

Contact Information for Event Updates & CE Credit

Please provide your direct email and cell phone number below to receive event updates and digital CE credit (if applicable).

Attendee Email(Required)

Cell Phone For Event Text Updates(Required)

Texting Consent

I consent to receive event updates via text message.

What continuing education credit do you require?(Required)

ABO (American Board of Optinicary)

NCLE (National Contact Lens Examiners)

I do not require continuing education credit.

Are you a Licensed Dispensing Optician (LDO) and need a paper CE credit for state board submission?(Required)

Yes, I need to submit CE credit to my state board.

No, I do not need to submit CE credit to my state board.

ABO-NCLE ID

Don’t know your number? Look it up by clicking here.

New CE Credit Check-in Process

Attendees will be required to have the ABO-NCLE App downloaded and scan a QR code to receive CE credit. Please download the app using the links below and log in with your ABO-NCLE account credentials before the event to ensure a smooth check-in process.

Apple Store Download
Google Play Store Download

FL Opticianry ID

Please choose your meal preference.(Required)

Chicken Limon Pasta

Salmon

8 oz Filet (Prepared Medium Only)

Scallops

Vegetarian (Chef’s Choice)

Do you have any dietary restrictions?(Required)

Seekers of Better Tour T-Shirt All event participants who attend this event will receive a limited edition Unisex – Vintage White Tour T-shirt. Please select your size below. Tour t-shirts will be mailed to the address provided on this event registration when available at the end of the Seekers of Better Tour.

CHEST WIDTH: Measure under the arm and around the fullest part of the chest with arms down, keeping the tape horizontal.

Sizes (Attendee 1)(Required)

No Shirt Order

XS (31-34in)

S (34-37in)

M (38-41in)

L (42-45in)

XL (46-49in)

2XL (50-53in)

3XL (54-57in)

4XL (58-61in)

5XL (62-65in)

Attendee 2

Name(Required)

First Last

Job Title(Required)

Contact Information for Event Updates & CE Credit

Please provide your direct email and cell phone number below to receive event updates and digital CE credit (if applicable).

Attendee Email(Required)

Cell Phone For Event Text Updates(Required)

Texting Consent

I consent to receive event updates via text message.

What continuing education credit do you require?(Required)

ABO (American Board of Optinicary)

NCLE (National Contact Lens Examiners)

I do not require continuing education credit.

Are you an Licensed Dispensing Optician (LDO) and need a paper CE credit for state board submission?

Yes, I need to submit CE credit to my state board.

FL Opticianry ID

ABO-NCLE ID

Don’t know your number? Look it up by clicking here.

New CE Credit Check-in Process

Attendees will be required to have the ABO-NCLE App downloaded and scan a QR code to receive CE credit. Please download the app using the links below and log in with your ABO-NCLE account credentials before the event to ensure a smooth check-in process.

Apple Store Download
Google Play Store Download

Please choose your meal preference.(Required)

Chicken Limon Pasta

Salmon

8 oz Filet (Prepared Medium Only)

Scallops

Vegetarian (Chef’s Choice)

Do you have any dietary restrictions?(Required)

Seekers of Better Tour T-Shirt All event participants who attend this event will receive a limited edition Unisex – Vintage White Tour T-shirt. Please select your size below. Tour t-shirts will be mailed to the address provided on this event registration when available at the end of the Seekers of Better Tour.

CHEST WIDTH: Measure under the arm and around the fullest part of the chest with arms down, keeping the tape horizontal.

Sizes(Required)

No Shirt Order

XS (31-34in)

S (34-37in)

M (38-41in)

L (42-45in)

XL (46-49in)

2XL (50-53in)

3XL (54-57in)

4XL (58-61in)

5XL (62-65in)

Previous Submit