Tuesday, September 29, 2026 at 6:15pm

Location: Oliver’s Restaurant
2095 Delaware Ave
Buffalo, NY 14216

Parking: The venue offers complimentary valet parking. When you drop off your car, please let them know you are with the “Cherry Optical” event. Tipping the valet should be handled separately when picking up your car.

Engineering Memorable Experiences At Every Touchpoint

Today’s patients expect more than good service—they expect to feel seen, valued, and cared for at every step. This course will help you design intentional, loyalty-building experiences by identifying patient types, closing the expectation gap, and elevating each interaction. Learn how to turn ordinary moments into powerful brand impressions that drive satisfaction, referrals, and long-term retention.

Approved for one hour of continuing education for ABO, NCLE, CPC, COPE, NY State, & FL State Opticianry.

Speaker: Samantha Toth, ABOC

Samantha Toth is an ABO certified optician and President of Innereactive. As a professional speaker, she lectures internationally, teaching business owners and eye care professionals proven marketing and company culture strategies that lead to more remarkable patient and customer experiences. Her niche expertise led her to be named one of the “Most Influential Women in Optical,” by Vision Monday and her company was awarded Michigan’s “50 Companies to Watch” award for remarkable company growth, the “Good for Grand Rapids” award and the “Good for Employees” honorable mention for outstanding company culture. She and her team work with laboratories, frame and lens manufacturers, and eye care practices all across the country.

• 6:15 pm Guest arrival and Registration
• 6:30 pm Hors d’oeuvres and Networking
• 7:00 pm Dinner is served and the presentation begins

Following your registration, you will receive an email with additional arrival details and venue policy information.

The dinner selection for each attendee is required at the time of reserving your spot.

Hors d’oeuvres:

• Beef Tartare Crostini | Truffle Oil, Shaved Parmesan
• Caramelized Onion Toast | Gruyere Cheese
• Coconut Crusted Shrimp

Salad:

• Cesar Salad | Chopped Romaine, Parmesan, White Anchovy, Traditional Dressing, Potato Croutons

Choice of (select one):

• Filet Mignon | Whipped Potatoes, Seasonal Vegetable, Demi Glace
• Chicken Milanese | Baby Arugula, Tomato, Red Onion, Cucumber, Parmesan, Balsamic Reduction
• Lumache Bolognese | House-made Pasta, Braised Veal, Pork, Beef and tomato Ragu, Red Wine, Parmesan, Fresh Herbs
• Vegetarian Option | (Chef’s Choice)

Dessert:

• Chocolate Mousse Bombes | Berry Sauce, Seasonal Garnish

To find a Cherry Optical Lab event near you, reach out to your local rep or visit our website at cherrysupports.com/seekersofbetter.

Event Registration is Now Closed

Please enter the password your Cherry Optical Lab rep provided to be added to this event’s waitlist.

Registration is limited to a maximum of two guests per practice location.

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Waitlist (944 tickets remaining)9/9/2026 Milwaukee, WI (3 tickets remaining)9/10/2026 Green Bay, WI (1 ticket remaining)9/23/2026 Boston, MA (0 tickets remaining)9/29/2026 Buffalo, NY (10 tickets remaining)9/30/2026 Rosemont, IL (4 tickets remaining)10/13/2026 Anchorage, AK (15 tickets remaining)10/21/2026 Phoenix, AZ (14 tickets remaining)10/27/2026 Clarkston, MI (7 tickets remaining)10/28/2026 Grand Rapids, MI (7 tickets remaining)11/4/2026 North Oaks, MN (26 tickets remaining)

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Attendee 1

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Contact Information for Event Updates & CE Credit

Please provide your direct email and cell phone number below to receive event updates and digital CE credit (if applicable).

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Cell Phone For Event Text Updates(Required)

Texting Consent

I consent to receive event updates via text message.

What continuing education credit do you require?(Required)

– No Results –

Are you a Licensed Dispensing Optician (LDO) and need a paper CE credit for state board submission?(Required)

Yes, I need to submit CE credit to my state board.

No, I do not need to submit CE credit to my state board.

ABO-NCLE ID

Don’t know your number? Look it up by clicking here.

New CE Credit Check-in Process

Attendees will be required to have the ABO-NCLE App downloaded and scan a QR code to receive CE credit. Please download the app using the links below and log in with your ABO-NCLE account credentials before the event to ensure a smooth check-in process.

Apple Store Download
Google Play Store Download

FL Opticianry ID

Please choose your meal preference.(Required)

– No Results –

Do you have any dietary restrictions?(Required)

Seekers of Better Tour T-Shirt All event participants who attend this event will receive a limited edition Unisex – Vintage White Tour T-shirt. Please select your size below. Tour t-shirts will be mailed to the address provided on this event registration when available at the end of the Seekers of Better Tour.

CHEST WIDTH: Measure under the arm and around the fullest part of the chest with arms down, keeping the tape horizontal.

Sizes (Attendee 1)(Required)

No Shirt Order

XS (31-34in)

S (34-37in)

M (38-41in)

L (42-45in)

XL (46-49in)

2XL (50-53in)

3XL (54-57in)

4XL (58-61in)

5XL (62-65in)

Attendee 2

Name(Required)

First Last

Job Title(Required)

Contact Information for Event Updates & CE Credit

Please provide your direct email and cell phone number below to receive event updates and digital CE credit (if applicable).

Attendee Email(Required)

Cell Phone For Event Text Updates(Required)

Texting Consent

I consent to receive event updates via text message.

What continuing education credit do you require?(Required)

– No Results –

Are you an Licensed Dispensing Optician (LDO) and need a paper CE credit for state board submission?

Yes, I need to submit CE credit to my state board.

FL Opticianry ID

ABO-NCLE ID

Don’t know your number? Look it up by clicking here.

New CE Credit Check-in Process

Attendees will be required to have the ABO-NCLE App downloaded and scan a QR code to receive CE credit. Please download the app using the links below and log in with your ABO-NCLE account credentials before the event to ensure a smooth check-in process.

Apple Store Download
Google Play Store Download

Please choose your meal preference.(Required)

– No Results –

Do you have any dietary restrictions?(Required)

Seekers of Better Tour T-Shirt All event participants who attend this event will receive a limited edition Unisex – Vintage White Tour T-shirt. Please select your size below. Tour t-shirts will be mailed to the address provided on this event registration when available at the end of the Seekers of Better Tour.

CHEST WIDTH: Measure under the arm and around the fullest part of the chest with arms down, keeping the tape horizontal.

Sizes(Required)

No Shirt Order

XS (31-34in)

S (34-37in)

M (38-41in)

L (42-45in)

XL (46-49in)

2XL (50-53in)

3XL (54-57in)

4XL (58-61in)

5XL (62-65in)

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