Join us for an exclusive seekers of better event

for doctors and practice managers

Tuesday, March 24, 2026 at 6:15pm

Location: Library Restaurant
401 State St. #5,
Portsmouth, NH 03801

Parking: Parking is conveniently available at the nearby Hanover Street Parking Garage, just a short walk from the venue. Please plan to arrive a few minutes early to allow time for parking.

Increase your optical capture rate with proven strategies that connect clinical care to confident eyewear recommendations. This course explores the impact of doctor-to-optician hand-offs, value-based communication, and objection-handling techniques that improve patient trust and purchasing decisions. Ideal for optometrists, opticians, and optical teams, you’ll learn how to turn prescriptions into purchases while delivering a seamless, patient-centered experience that supports practice growth.

Approved for one hour of continuing education for ABO and NCLE.

Samantha Toth is an ABO certified optician and President of Innereactive. As a professional speaker, she lectures internationally, teaching business owners and eye care professionals proven marketing and company culture strategies that lead to more remarkable patient and customer experiences. Her niche expertise led her to be named one of the “Most Influential Women in Optical,” by Vision Monday and her company was awarded Michigan’s “50 Companies to Watch” award for remarkable company growth, the “Good for Grand Rapids” award and the “Good for Employees” honorable mention for outstanding company culture. She and her team work with laboratories, frame and lens manufacturers, and eye care practices all across the country.

AGENDA

  • 6:15 pm Guest arrival and Registration
  • 6:30 pm Hors d’oeuvres and Networking
  • 7:00 pm Dinner is served and the presentation begins

Following your registration, you will receive an email with additional arrival details and venue policy information.

MENU

The dinner selection for each attendee is required at the time of reserving your spot.

Hors d’oeuvres:

  • Petit Croque Monsieur
  • Caramalized Sweet Onions, Green Apples, & Gorgonzola Crostini
  • Sesame Encrusted Yellow Fin Tuna
  • Tenderloin of Beef en Baugette

Salad:

  • House Salad

Choice of (select one):

  • Grilled Filet Mignon 12 oz | Garlic mashed potatoes & Green bean amandine
  • Chicken Oscar | Garlic mashed potatoes & Green bean amandine
  • Pan Seared Salmon | Garlic mashed potatoes & Green bean amandine
  • Chef’s Choice Vegetarian

Dessert:

  • Tuxedo Cake

To find a Cherry Optical Lab event near you, reach out to your local rep or visit our website at cherrysupports.com/seekersofbetter.

Event Registration is Now Closed

Please enter the password your Cherry Optical Lab rep provided to be added to this event’s waitlist.

Registration is limited to a maximum of two guests per practice location.