
Join us for an exclusive seekers of better event
for doctors and practice managers
Tuesday, March 31, 2026 at 6:15pm
Location: Fleming’s Steakhouse & Wine Bar
2525 Ponce De Leon,
Coral Gables, FL 33134
Parking: Flemings Steakhouse offers valet parking, and Cherry Optical Lab is pleased to cover the cost. When you drop off your car, please bring your valet ticket to the event, and we will exchange it for a pre-paid parking voucher. Tipping the driver should be handled separately when picking up the car.
Engineering Memorable Experiences At Every Touchpoint
Today’s patients expect more than good service—they expect to feel seen, valued, and cared for at every step. This course will help you design intentional, loyalty building experiences by identifying patient types, closing the expectation gap, and elevating each interaction. Learn how to turn ordinary moments into powerful brand impressions that drive satisfaction, referrals, and long-term retention.
Approved for one hour of continuing education for ABO, NCLE, & FL Opticianry.
Speaker: Samantha Toth, ABOC
Samantha Toth is an ABO certified optician and President of Innereactive. As a professional speaker, she lectures internationally, teaching business owners and eye care professionals proven marketing and company culture strategies that lead to more remarkable patient and customer experiences. Her niche expertise led her to be named one of the “Most Influential Women in Optical,” by Vision Monday and her company was awarded Michigan’s “50 Companies to Watch” award for remarkable company growth, the “Good for Grand Rapids” award and the “Good for Employees” honorable mention for outstanding company culture. She and her team work with laboratories, frame and lens manufacturers, and eye care practices all across the country.

AGENDA
- 6:15 pm Guest arrival and Registration
- 6:30 pm Hors d’oeuvres and Networking
- 7:00 pm Dinner is served and the presentation begins
Following your registration, you will receive an email with additional arrival details and venue policy information.
MENU
The dinner selection for each attendee is required at the time of reserving your spot.
Hors d’oeuvres:
- Bourbon & Apricot Glazed Meatballs | Fresno chili jam
- Crispy Chicken Bites | Miso, Lemon, Hot pepper aiolo
- Spicy Tuna Wonton | Avocado, Seaweed caviar
Salad:
- Chopped Wedge Salad | Bacon, campari tomatoes, red onion, danish blue cheese crumbles, blue cheese dressing, balsamic glaze
Choice of (select one):
- Main Filet Mignon 11 oz
- USDA Prime New York Strip 16 oz
- Barbecue Salmon Fillet
- Double Breast Of Chicken
- Mushroom & Tomato Ragout Pasta
Sides for the Table:
- Fleming’s Potatoes
- Roasted Asparagus
- Chipotle Cheddar Macaroni & Cheese
Dessert:
- Chocolate Gooey Brownie | honeycomb brittle, chocolate sauce & caramel
To find a Cherry Optical Lab event near you, reach out to your local rep or visit our website at cherrysupports.com/seekersofbetter.

Event Registration is Now Closed
Please enter the password your Cherry Optical Lab rep provided to be added to this event’s waitlist.
Registration is limited to a maximum of two guests per practice location.