Tuesday, August 4, 2026 at 6:15pm

Location: J Paul’s Italian Steakhouse
305 North Alington Avenue,
Reno, NV 89501

Parking: The venue offers complimentary valet parking.

Prescription to Purchase: Increasing Capture Rate

Increase your optical capture rate with proven strategies that connect clinical care to confident eyewear recommendations. This course explores the impact of doctor-to-optician hand offs, value-based communication, and objection-handling techniques that improve patient trust and purchasing decisions. Ideal for optometrists, opticians, and optical teams, you’ll learn how to turn prescriptions into purchases while delivering a seamless, patient-centered experience that supports practice growth.

Approved for one hour of continuing education for ABO and NCLE.

Speaker: Samantha Toth, ABOC

Samantha Toth is an ABO certified optician and President of Innereactive. As a professional speaker, she lectures internationally, teaching business owners and eye care professionals proven marketing and company culture strategies that lead to more remarkable patient and customer experiences. Her niche expertise led her to be named one of the “Most Influential Women in Optical,” by Vision Monday and her company was awarded Michigan’s “50 Companies to Watch” award for remarkable company growth, the “Good for Grand Rapids” award and the “Good for Employees” honorable mention for outstanding company culture. She and her team work with laboratories, frame and lens manufacturers, and eye care practices all across the country.

• 6:15 pm Guest arrival and Registration
• 6:30 pm Hors d’oeuvres and Networking
• 7:00 pm Dinner is served and the presentation begins

Following your registration, you will receive an email with additional arrival details and venue policy information.

The dinner selection for each attendee is required at the time of reserving your spot.

Hors d’oeuvres:

• Bruschetta | Toasted Ciabatta, Fresh Mozzarella, Tomato, Torn Basil, EVOO
• Arancini | Aged Sherry Lobster Cream Sauce
• Chicken Skewers | Frey Ranch Bourbon BBQ Sauce
• Beef Tenderloin | Potato Gaufrette, Blue Cheese, Arugula, Port Wine Reduction

Salad:

• Caesar Salad | Romaine Hearts, Shaved Parmesan, Torn Ciabatta Croutons, Caesar Style Dressing

Choice of (select one):

• Pan Seared Red Bird Chicken | Wild Rice, Fresh Herbs, Goat Cheese, Fresh Seasonal Vegetables, Pesto Sauce
• Rib-Eye 16 oz. Prime | Fifty Day Wet Aged, Mashed Potatoes
• Seafood Risotto | Shrimp, Lobster, San Marzano Saffron Broth
• Kurobuta Pork Chop 14 oz. | Mashed Potatoes, Grilled Asparagus, Balsamic Chimichurri
• Chef’s Choice Vegetarian

Dessert:

• Chocolate Passion Fruit Mousse | Bittersweet Chocolate, Chocolate sauce, Strawberry Sorbet

To find a Cherry Optical Lab event near you, reach out to your local rep or visit our website at cherrysupports.com/seekersofbetter.

Event Registration

Please enter the password your Cherry Optical Lab rep provided to register for this event.

Registration is limited to a maximum of two guests per practice location.

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Registration

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Attendee 1

Name(Required)

First Last

Job Title(Required)

Contact Information for Event Updates & CE Credit

Please provide your direct email and cell phone number below to receive event updates and digital CE credit (if applicable).

Attendee Email(Required)

Cell Phone For Event Text Updates(Required)

Texting Consent

I consent to receive event updates via text message.

What continuing education credit do you require?(Required)

ABO (American Board of Optinicary)

NCLE (National Contact Lens Examiners)

I do not require continuing education credit.

Are you an Licensed Dispensing Optician (LDO) and need a paper CE credit for state board submission?

Yes, I need to submit CE credit to my state board.

ABO-NCLE ID

Don’t know your number? Look it up by clicking here.

New CE Credit Check-in Process

Attendees will be required to have the ABO-NCLE App downloaded and scan a QR code to receive CE credit. Please download the app using the links below and log in with your ABO-NCLE account credentials before the event to ensure a smooth check-in process.

Apple Store Download
Google Play Store Download

FL Opticianry ID

Please choose your meal preference.(Required)

Pan Seared Chicken

Rib-Eye (Prepared Medium Only)

Seafood Risotto

Pork Chop

Vegetarian (Chef’s Choice)

Do you have any dietary restrictions?(Required)

Seekers of Better Tour T-Shirt All event participants who attend this event will receive a limited edition Unisex – Vintage White Tour T-shirt. Please select your size below. Tour t-shirts will be mailed to the address provided on this event registration when available at the end of the Seekers of Better Tour.

CHEST WIDTH: Measure under the arm and around the fullest part of the chest with arms down, keeping the tape horizontal.

Sizes (Attendee 1)(Required)

No Shirt Order

XS (31-34in)

S (34-37in)

M (38-41in)

L (42-45in)

XL (46-49in)

2XL (50-53in)

3XL (54-57in)

4XL (58-61in)

5XL (62-65in)

Attendee 2

Name(Required)

First Last

Job Title(Required)

Contact Information for Event Updates & CE Credit

Please provide your direct email and cell phone number below to receive event updates and digital CE credit (if applicable).

Attendee Email(Required)

Cell Phone For Event Text Updates(Required)

Texting Consent

I consent to receive event updates via text message.

What continuing education credit do you require?(Required)

ABO (American Board of Optinicary)

NCLE (National Contact Lens Examiners)

I do not require continuing education credit.

Are you an Licensed Dispensing Optician (LDO) and need a paper CE credit for state board submission?

Yes, I need to submit CE credit to my state board.

FL Opticianry ID

ABO-NCLE ID

Don’t know your number? Look it up by clicking here.

New CE Credit Check-in Process

Attendees will be required to have the ABO-NCLE App downloaded and scan a QR code to receive CE credit. Please download the app using the links below and log in with your ABO-NCLE account credentials before the event to ensure a smooth check-in process.

Apple Store Download
Google Play Store Download

Please choose your meal preference.(Required)

Pan Seared Chicken

Rib-Eye (Prepared Medium Only)

Seafood Risotto

Pork Chop

Vegetarian (Chef’s Choice)

Do you have any dietary restrictions?(Required)

Seekers of Better Tour T-Shirt All event participants who attend this event will receive a limited edition Unisex – Vintage White Tour T-shirt. Please select your size below. Tour t-shirts will be mailed to the address provided on this event registration when available at the end of the Seekers of Better Tour.

CHEST WIDTH: Measure under the arm and around the fullest part of the chest with arms down, keeping the tape horizontal.

Sizes(Required)

No Shirt Order

XS (31-34in)

S (34-37in)

M (38-41in)

L (42-45in)

XL (46-49in)

2XL (50-53in)

3XL (54-57in)

4XL (58-61in)

5XL (62-65in)