Monday, January 12, 2026 at 6:15pm

Location: Elway’s Downtown at The Ritz-Carlton
1881 Curtis Street
Denver, CO 80202

Parking: Elway’s at The Ritz-Carlton hotel offers valet parking, and Cherry Optical Lab is pleased to cover the cost. When you drop off your car, please bring your valet ticket to the event, and we will exchange it for a pre-paid parking voucher. Tipping the driver should be handled separately when picking up the car.

Prescription To Purchase: Increasing Capture Rate

Increase your optical capture rate with proven strategies that connect clinical care to confident eyewear recommendations. This course
explores the impact of doctor-to-optician hand-offs, value-based communication, and objection-handling techniques that improve patient trust and purchasing decisions. Ideal for optometrists, opticians, and optical teams, you’ll learn how to turn prescriptions into purchases while delivering a seamless, patient-centered
experience that supports practice growth.

Pending approval for one hour of continuing education for ABO and NCLE.

Speaker: Samantha Toth, ABOC

Samantha Toth is an ABO certified optician and President of Innereactive. As a professional speaker, she lectures internationally, teaching business owners and eye care professionals proven marketing and company culture strategies that lead to more remarkable patient and customer experiences. Her niche expertise led her to be named one of the “Most Influential Women in Optical,” by Vision Monday and her company was awarded Michigan’s “50 Companies to Watch” award for remarkable company growth, the “Good for Grand Rapids” award and the “Good for Employees” honorable mention for outstanding company culture. She and her team work with laboratories, frame and lens manufacturers, and eye care practices all across the country.

• 6:15 pm Guest arrival and Registration
• 6:30 pm Hors d’oeuvres and Networking
• 7:00 pm Dinner is served and the presentation begins

Following your registration, you will receive an email with additional arrival details and venue policy information.

The dinner selection for each attendee is required at the time of reserving your spot.

Hors d’oeuvres:

• Mini Dungeness Crab Cakes | Miso Beuree Blanc, Frisee
• Tomato and Artichoke Bruschetta | Tomato, Artichoke, Parmesan, Basil, EVOO, Served on a Crostini
• Tuna Tartare Cones | Tuna, Scallion, Avocado, Yuzu Ponzu

Salad:

• Caesar Salad | Romaine, Lemon Croutons, Parmesan Cheese, Caesar Dressing

Choice of (select one):

• Steak Strip | 12oz
• Filet | 8oz, Filet Cut from Prime Tenderloin
• Elway’s Salmon | Roasted Bay Shrimp, Lump Crab, Miso Beurre Blanc
• Half Roasted Chicken | Heirloom Carrots, Asparagus, Thyme Beurre Blanc
• Chef’s Choice Vegetarian

Dessert:

• Seriously Chocolate Cake | Caramel and Chocolate Sauce

To find a Cherry Optical Lab event near you, reach out to your local rep or visit our website at cherrysupports.com/seekersofbetter.

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Waitlist (952 tickets remaining)1/12/2026 Denver, CO (0 tickets remaining)3/24/2026 Portsmouth, NH (1 ticket remaining)3/30/2026 Orlando, FL (7 tickets remaining)3/31/2026 Coral Gables, FL (0 tickets remaining)4/21/2026 Napa, CA (0 tickets remaining)8/4/2026 Reno, NV (16 tickets remaining)5/19/2026 Danbury, CT (0 tickets remaining)

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Attendee 1

Name(Required)

First Last

Job Title(Required)

Contact Information for Event Updates & CE Credit

Please provide your direct email and cell phone number below to receive event updates and digital CE credit (if applicable).

Attendee Email(Required)

Cell Phone For Event Text Updates(Required)

Texting Consent

I consent to receive event updates via text message.

What continuing education credit do you require?(Required)

ABO (American Board of Optinicary)

NCLE (National Contact Lens Examiners)

I do not require continuing education credit.

Are you an Licensed Dispensing Optician (LDO) and need a paper CE credit for state board submission?

Yes, I need to submit CE credit to my state board.

ABO-NCLE ID

Don’t know your number? Look it up by clicking here.

New CE Credit Check-in Process

Attendees will be required to have the ABO-NCLE App downloaded and scan a QR code to receive CE credit. Please download the app using the links below and log in with your ABO-NCLE account credentials before the event to ensure a smooth check-in process.

Apple Store Download
Google Play Store Download

FL Opticianry ID

Please choose your meal preference.(Required)

Steak Strip

Filet (Prepared Medium Only)

Elway’s Salmon

Half Roasted Chicken

Vegetarian (Chef’s Choice)

Do you have any dietary restrictions?(Required)

Seekers of Better Tour T-Shirt All event participants who attend this event will receive a limited edition Unisex – Vintage White Tour T-shirt. Please select your size below. Tour t-shirts will be mailed to the address provided on this event registration when available at the end of the Seekers of Better Tour.

CHEST WIDTH: Measure under the arm and around the fullest part of the chest with arms down, keeping the tape horizontal.

Sizes (Attendee 1)(Required)

No Shirt Order

XS (31-34in)

S (34-37in)

M (38-41in)

L (42-45in)

XL (46-49in)

2XL (50-53in)

3XL (54-57in)

4XL (58-61in)

5XL (62-65in)

Attendee 2

Name(Required)

First Last

Job Title(Required)

Contact Information for Event Updates & CE Credit

Please provide your direct email and cell phone number below to receive event updates and digital CE credit (if applicable).

Attendee Email(Required)

Cell Phone For Event Text Updates(Required)

Texting Consent

I consent to receive event updates via text message.

What continuing education credit do you require?(Required)

ABO (American Board of Optinicary)

NCLE (National Contact Lens Examiners)

I do not require continuing education credit.

Are you an Licensed Dispensing Optician (LDO) and need a paper CE credit for state board submission?

Yes, I need to submit CE credit to my state board.

FL Opticianry ID

ABO-NCLE ID

Don’t know your number? Look it up by clicking here.

New CE Credit Check-in Process

Attendees will be required to have the ABO-NCLE App downloaded and scan a QR code to receive CE credit. Please download the app using the links below and log in with your ABO-NCLE account credentials before the event to ensure a smooth check-in process.

Apple Store Download
Google Play Store Download

Please choose your meal preference.(Required)

Steak Strip

Filet (Prepared Medium Only)

Elway’s Salmon

Half Roasted Chicken

Vegetarian (Chef’s Choice)

Do you have any dietary restrictions?(Required)

Seekers of Better Tour T-Shirt All event participants who attend this event will receive a limited edition Unisex – Vintage White Tour T-shirt. Please select your size below. Tour t-shirts will be mailed to the address provided on this event registration when available at the end of the Seekers of Better Tour.

CHEST WIDTH: Measure under the arm and around the fullest part of the chest with arms down, keeping the tape horizontal.

Sizes(Required)

No Shirt Order

XS (31-34in)

S (34-37in)

M (38-41in)

L (42-45in)

XL (46-49in)

2XL (50-53in)

3XL (54-57in)

4XL (58-61in)

5XL (62-65in)