
Join us for an exclusive seekers of better event
for doctors and practice managers
Monday, March 30, 2026 at 6:15pm
Location: Vito’s Chophouse
8633 International Drive
Orlando, FL 32819
Parking: Vito’s Chophouse offers complimentary valet parking or a self-park lot for your convenience.
Prescription to Purchase: Increasing Capture Rate
Increase your optical capture rate with proven strategies that connect clinical care to confident eyewear recommendations. This course explores the impact of doctor-to-optician hand-offs, value-based communication, and objection-handling techniques that improve patient trust and purchasing decisions. Ideal for optometrists, opticians, and optical teams, you’ll learn how to turn prescriptions into purchases while delivering a seamless, patient-centered experience that supports practice growth.
Approved for one hour of continuing education for ABO, NCLE, & FL Opticianry.
Speaker: Samantha Toth, ABOC
Samantha Toth is an ABO certified optician and President of Innereactive. As a professional speaker, she lectures internationally, teaching business owners and eye care professionals proven marketing and company culture strategies that lead to more remarkable patient and customer experiences. Her niche expertise led her to be named one of the “Most Influential Women in Optical,” by Vision Monday and her company was awarded Michigan’s “50 Companies to Watch” award for remarkable company growth, the “Good for Grand Rapids” award and the “Good for Employees” honorable mention for outstanding company culture. She and her team work with laboratories, frame and lens manufacturers, and eye care practices all across the country.

AGENDA
- 6:15 pm Guest arrival and Registration
- 6:30 pm Hors d’oeuvres and Networking
- 7:00 pm Dinner is served and the presentation begins
Following your registration, you will receive an email with additional arrival details and venue policy information.
MENU
The dinner selection for each attendee is required at the time of reserving your spot.
Hors d’oeuvres:
- Beef Carpaccio on Toast Point
- Crispy Portabella Mushroom Fondue
- Kobe Tenderloin Croustade
Salad:
- Insalata Della Casa
Choice of (select one):
- 8oz Center Cut Filet Mignon | Fresh Jumbo Asparagus, Scallion Mashed Potatoes
- Chicken Piccata | Fresh Jumbo Asparagus, Scallion Mashed Potatoes
- Veal Parmigiana | Fresh Jumbo Asparagus, Scallion Mashed Potatoes
- Cedar Plank Faroe Island Salmon | Fresh Jumbo Asparagus, Scallion Mashed Potatoes
- F U Filet Mignon Freaking Unbelievable Plant-Based By
Chunk™ | Fresh Jumbo Asparagus, Scallion Mashed Potatoes
Dessert:
- Almond Cream Cake
To find a Cherry Optical Lab event near you, reach out to your local rep or visit our website at cherrysupports.com/seekersofbetter.

Event Registration is Now Closed
Please enter the password your Cherry Optical Lab rep provided to be added to this event’s waitlist.
Registration is limited to a maximum of two guests per practice location.