Wednesday, October 28, 2026 at 6:15pm

Location: Bowdie’s Chophouse
2237 Wealthy St SE
Grand Rapids, MI 49506

Parking: Complimentary parking is available in the parking lot located behind Bowdie’s Chophouse. Please bring your parking ticket inside the restaurant for validation before you leave.

Engineering Memorable Experiences At Every Touchpoint

Today’s patients expect more than good service—they expect to feel seen, valued, and cared for at every step. This course will help you design intentional, loyalty-building experiences by identifying patient types, closing the expectation gap, and elevating each interaction. Learn how to turn ordinary moments into powerful brand impressions that drive satisfaction, referrals, and long-term retention.

Approved for one hour of continuing education for NY State Opticianry Credit, ABO, and NCLE.

Speaker: Samantha Toth, ABOC

Samantha Toth is an ABO certified optician and President of Innereactive. As a professional speaker, she lectures internationally, teaching business owners and eye care professionals proven marketing and company culture strategies that lead to more remarkable patient and customer experiences. Her niche expertise led her to be named one of the “Most Influential Women in Optical,” by Vision Monday and her company was awarded Michigan’s “50 Companies to Watch” award for remarkable company growth, the “Good for Grand Rapids” award and the “Good for Employees” honorable mention for outstanding company culture. She and her team work with laboratories, frame and lens manufacturers, and eye care practices all across the country.

• 6:15 pm Guest arrival and Registration
• 6:30 pm Hors d’oeuvres and Networking
• 7:00 pm Dinner is served and the presentation begins

Following your registration, you will receive an email with additional arrival details and venue policy information.

The dinner selection for each attendee is required at the time of reserving your spot.

Hors d’oeuvres:

• Brussels & Belly Skewers
• Shrimp Cocktail Shooters
• Mini Lobster Mac & Cheese
• Truffle Fries

Salad:

• House Wedge

Choice of (select one):

• 10 oz Filet Mignon
• 26 oz Cowboy Ribeye
• Seasonal Roast Half Chicken
• Seasonal Faroe Island Salmon
• Vegetarian Option | (Chef’s Choice)

Served With:

• Au Gratins
• Seasonal Vegetables
• Mushrooms
• Sautéed Spinach

Dessert:

• Cheesecake

To find a Cherry Optical Lab event near you, reach out to your local rep or visit our website at cherrysupports.com/seekersofbetter.

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Attendee 1

Name(Required)

First Last

Job Title(Required)

Contact Information for Event Updates & CE Credit

Please provide your direct email and cell phone number below to receive event updates and digital CE credit (if applicable).

Attendee Email(Required)

Cell Phone For Event Text Updates(Required)

Texting Consent

I consent to receive event updates via text message.

What continuing education credit do you require?(Required)

ABO (American Board of Optinicary)

NCLE (National Contact Lens Examiners)

I do not require continuing education credit.

Are you a Licensed Dispensing Optician (LDO) and need a paper CE credit for state board submission?(Required)

Yes, I need to submit CE credit to my state board.

No, I do not need to submit CE credit to my state board.

ABO-NCLE ID

Don’t know your number? Look it up by clicking here.

New CE Credit Check-in Process

Attendees will be required to have the ABO-NCLE App downloaded and scan a QR code to receive CE credit. Please download the app using the links below and log in with your ABO-NCLE account credentials before the event to ensure a smooth check-in process.

Apple Store Download
Google Play Store Download

FL Opticianry ID

Please choose your meal preference.(Required)

Filet Mignon (Prepared Medium Only)

Ribeye (Prepared Medium Only)

Roasted Half Chicken

Faroe Island Salmon

Vegetarian (Chef’s Choice)

Do you have any dietary restrictions?(Required)

Seekers of Better Tour T-Shirt All event participants who attend this event will receive a limited edition Unisex – Vintage White Tour T-shirt. Please select your size below. Tour t-shirts will be mailed to the address provided on this event registration when available at the end of the Seekers of Better Tour.

CHEST WIDTH: Measure under the arm and around the fullest part of the chest with arms down, keeping the tape horizontal.

Sizes (Attendee 1)(Required)

No Shirt Order

XS (31-34in)

S (34-37in)

M (38-41in)

L (42-45in)

XL (46-49in)

2XL (50-53in)

3XL (54-57in)

4XL (58-61in)

5XL (62-65in)

Attendee 2

Name(Required)

First Last

Job Title(Required)

Contact Information for Event Updates & CE Credit

Please provide your direct email and cell phone number below to receive event updates and digital CE credit (if applicable).

Attendee Email(Required)

Cell Phone For Event Text Updates(Required)

Texting Consent

I consent to receive event updates via text message.

What continuing education credit do you require?(Required)

ABO (American Board of Optinicary)

NCLE (National Contact Lens Examiners)

I do not require continuing education credit.

Are you an Licensed Dispensing Optician (LDO) and need a paper CE credit for state board submission?

Yes, I need to submit CE credit to my state board.

FL Opticianry ID

ABO-NCLE ID

Don’t know your number? Look it up by clicking here.

New CE Credit Check-in Process

Attendees will be required to have the ABO-NCLE App downloaded and scan a QR code to receive CE credit. Please download the app using the links below and log in with your ABO-NCLE account credentials before the event to ensure a smooth check-in process.

Apple Store Download
Google Play Store Download

Please choose your meal preference.(Required)

Filet Mignon (Prepared Medium Only)

Ribeye (Prepared Medium Only)

Roasted Half Chicken

Faroe Island Salmon

Vegetarian (Chef’s Choice)

Do you have any dietary restrictions?(Required)

Seekers of Better Tour T-Shirt All event participants who attend this event will receive a limited edition Unisex – Vintage White Tour T-shirt. Please select your size below. Tour t-shirts will be mailed to the address provided on this event registration when available at the end of the Seekers of Better Tour.

CHEST WIDTH: Measure under the arm and around the fullest part of the chest with arms down, keeping the tape horizontal.

Sizes(Required)

No Shirt Order

XS (31-34in)

S (34-37in)

M (38-41in)

L (42-45in)

XL (46-49in)

2XL (50-53in)

3XL (54-57in)

4XL (58-61in)

5XL (62-65in)

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