Wednesday, October 21, 2026 at 6:15pm

Location: Christopher’s at Wrigley Mansion
2501 East Telawa Trail
Phoenix, AZ 85016

Parking: The venue offers valet parking, and Cherry Optical is pleased to cover the cost. When you drop off your car, please let them know you are with the “Cherry Optical” event. Tipping the valet should be handled separately when picking up your car.

From Story To Strategy: Marketing Your Practice

Your brand is more than a logo. It’s the story patients remember and the reason they choose you. This course teaches eye care professionals how to define their brand, craft a compelling story, and utilize digital tools such as social media, websites, and online advertising to attract new patients. Learn practical strategies to increase visibility, build trust, and grow your practice in a competitive, digital-first world.

Approved for one hour of continuing education for NY State Opticianry Credit, ABO, and NCLE.

Speaker: Samantha Toth, ABOC

Samantha Toth is an ABO certified optician and President of Innereactive. As a professional speaker, she lectures internationally, teaching business owners and eye care professionals proven marketing and company culture strategies that lead to more remarkable patient and customer experiences. Her niche expertise led her to be named one of the “Most Influential Women in Optical,” by Vision Monday and her company was awarded Michigan’s “50 Companies to Watch” award for remarkable company growth, the “Good for Grand Rapids” award and the “Good for Employees” honorable mention for outstanding company culture. She and her team work with laboratories, frame and lens manufacturers, and eye care practices all across the country.

• 6:15 pm Guest arrival and Registration
• 6:30 pm Hors d’oeuvres and Networking
• 7:00 pm Dinner is served and the presentation begins

Following your registration, you will receive an email with additional arrival details and venue policy information.

The dinner selection for each attendee is required at the time of reserving your spot.

Hors d’oeuvres:

• Herbed Potato Croquettes with Creme Fraiche and Chives
• Mushroom Duxelles in Puff Pastry
• Grilled Chicken Skewers

Salad:

• Warm Goat Cheese Salad | Parmesan Crust, Field Greens, Sherry Vinaigrette, & Lardons

Choice of (select one):

• Prime Tenderloin Filet | Au Poivre Sauce, Herb-Roasted Potatoes, & Asparagus
• Roasted Chicken | Chicken Jus, Herb-Roasted Potatoes, & Asparagus
• Seasonal White Fish | Lemon Herb Sauce, Herb-Roasted Potatoes, & Asparagus
• Vegetarian Option | (Chef’s Choice)

Dessert:

• “Parnassienne” of Chocolate Mousse | Chocolate Tower, Vanilla Bean Espresso Sauce, & Fresh Berries

To find a Cherry Optical Lab event near you, reach out to your local rep or visit our website at cherrysupports.com/seekersofbetter.

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Registration is limited to a maximum of two guests per practice location.

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Attendee 1

Name(Required)

First Last

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Contact Information for Event Updates & CE Credit

Please provide your direct email and cell phone number below to receive event updates and digital CE credit (if applicable).

Attendee Email(Required)

Cell Phone For Event Text Updates(Required)

Texting Consent

I consent to receive event updates via text message.

What continuing education credit do you require?(Required)

ABO (American Board of Optinicary)

NCLE (National Contact Lens Examiners)

I do not require continuing education credit.

Are you a Licensed Dispensing Optician (LDO) and need a paper CE credit for state board submission?(Required)

Yes, I need to submit CE credit to my state board.

No, I do not need to submit CE credit to my state board.

ABO-NCLE ID

Don’t know your number? Look it up by clicking here.

New CE Credit Check-in Process

Attendees will be required to have the ABO-NCLE App downloaded and scan a QR code to receive CE credit. Please download the app using the links below and log in with your ABO-NCLE account credentials before the event to ensure a smooth check-in process.

Apple Store Download
Google Play Store Download

FL Opticianry ID

Please choose your meal preference.(Required)

Prime Tenderloin Filet (Prepared Medium Only)

Roasted Chicken

Seasonal White Fish

Vegetarian (Chef’s Choice)

Do you have any dietary restrictions?(Required)

Seekers of Better Tour T-Shirt All event participants who attend this event will receive a limited edition Unisex – Vintage White Tour T-shirt. Please select your size below. Tour t-shirts will be mailed to the address provided on this event registration when available at the end of the Seekers of Better Tour.

CHEST WIDTH: Measure under the arm and around the fullest part of the chest with arms down, keeping the tape horizontal.

Sizes (Attendee 1)(Required)

No Shirt Order

XS (31-34in)

S (34-37in)

M (38-41in)

L (42-45in)

XL (46-49in)

2XL (50-53in)

3XL (54-57in)

4XL (58-61in)

5XL (62-65in)

Attendee 2

Name(Required)

First Last

Job Title(Required)

Contact Information for Event Updates & CE Credit

Please provide your direct email and cell phone number below to receive event updates and digital CE credit (if applicable).

Attendee Email(Required)

Cell Phone For Event Text Updates(Required)

Texting Consent

I consent to receive event updates via text message.

What continuing education credit do you require?(Required)

ABO (American Board of Optinicary)

NCLE (National Contact Lens Examiners)

I do not require continuing education credit.

Are you an Licensed Dispensing Optician (LDO) and need a paper CE credit for state board submission?

Yes, I need to submit CE credit to my state board.

FL Opticianry ID

ABO-NCLE ID

Don’t know your number? Look it up by clicking here.

New CE Credit Check-in Process

Attendees will be required to have the ABO-NCLE App downloaded and scan a QR code to receive CE credit. Please download the app using the links below and log in with your ABO-NCLE account credentials before the event to ensure a smooth check-in process.

Apple Store Download
Google Play Store Download

Please choose your meal preference.(Required)

Prime Tenderloin Filet (Prepared Medium Only)

Roasted Chicken

Seasonal White Fish

Vegetarian (Chef’s Choice)

Do you have any dietary restrictions?(Required)

Seekers of Better Tour T-Shirt All event participants who attend this event will receive a limited edition Unisex – Vintage White Tour T-shirt. Please select your size below. Tour t-shirts will be mailed to the address provided on this event registration when available at the end of the Seekers of Better Tour.

CHEST WIDTH: Measure under the arm and around the fullest part of the chest with arms down, keeping the tape horizontal.

Sizes(Required)

No Shirt Order

XS (31-34in)

S (34-37in)

M (38-41in)

L (42-45in)

XL (46-49in)

2XL (50-53in)

3XL (54-57in)

4XL (58-61in)

5XL (62-65in)

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