Wednesday, September 9, 2026 at 6:15pm

Location: Bacchus
925 East Wells Street
Milwaukee, WI 53202

Parking: The venue offers valet parking, and Cherry Optical is pleased to cover the cost. When you drop off your car, please let them know you are with the “Cherry Optical” event. Tipping the valet should be handled separately when picking up your car.

PRESCRIPTION TO PURCHASE: INCREASING CAPTURE RATE

Increase your optical capture rate with proven strategies that connect clinical care to confident eyewear recommendations. This course explores the impact of doctor-to-optician hand-offs, value-based communication, and objection-handling techniques that improve patient trust and purchasing decisions. Ideal for optometrists, opticians, and optical teams, you’ll learn how to turn prescriptions into purchases while delivering a seamless, patient-centered experience that supports practice growth.

Approved for one hour of continuing education for NY State Opticianry Credit, ABO, NCLE, & CPC.

Speaker: Samantha Toth, ABOC

Samantha Toth is an ABO certified optician and President of Innereactive. As a professional speaker, she lectures internationally, teaching business owners and eye care professionals proven marketing and company culture strategies that lead to more remarkable patient and customer experiences. Her niche expertise led her to be named one of the “Most Influential Women in Optical,” by Vision Monday and her company was awarded Michigan’s “50 Companies to Watch” award for remarkable company growth, the “Good for Grand Rapids” award and the “Good for Employees” honorable mention for outstanding company culture. She and her team work with laboratories, frame and lens manufacturers, and eye care practices all across the country.

• 6:15 pm Guest arrival and Registration
• 6:30 pm Hors d’oeuvres and Networking
• 7:00 pm Dinner is served and the presentation begins

Following your registration, you will receive an email with additional arrival details and venue policy information.

The dinner selection for each attendee is required at the time of reserving your spot.

Hors d’oeuvres:

• Baked Brie
• Yellowfin Tuna Tartare
• Grilled Wagyu Steak Tostada
• Roasted Mushroom Tartlets

Salad:

• Strawberry Salad | Hundred Acre’s greens, balsamic strawberry agrodolce, shaved rhubarb, pepita granola, Blakesville’s Brebis cheese, Meyer lemon vinaigrette.

Choice of (select one):

• Filet Mignon | Syrah wine sauce, Yukon Gold potato mousseline, & sautéed asparagus.
• Organic Chicken | Confit fingerling potatoes, sautéed English peas, & herbed chicken jus.
• Soy-Glazed Salmon | Ginger basmati rice, seaweed salad, smoked shoyu fumet & sesame crunch.
• Vegetarian Risotto

Dessert:

• Molten Hazelnut Cake | chocolate hazelnut cake, hazelnut ice cream, & vanilla anglaise.

To find a Cherry Optical Lab event near you, reach out to your local rep or visit our website at cherrysupports.com/seekersofbetter.

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Waitlist (944 tickets remaining)9/9/2026 Milwaukee, WI (3 tickets remaining)9/10/2026 Green Bay, WI (1 ticket remaining)9/23/2026 Boston, MA (0 tickets remaining)9/29/2026 Buffalo, NY (10 tickets remaining)9/30/2026 Rosemont, IL (4 tickets remaining)10/13/2026 Anchorage, AK (15 tickets remaining)10/21/2026 Phoenix, AZ (14 tickets remaining)10/27/2026 Clarkston, MI (7 tickets remaining)10/28/2026 Grand Rapids, MI (7 tickets remaining)11/4/2026 North Oaks, MN (26 tickets remaining)

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Contact Information for Event Updates & CE Credit

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What continuing education credit do you require?(Required)

– No Results –

Are you a Licensed Dispensing Optician (LDO) and need a paper CE credit for state board submission?(Required)

Yes, I need to submit CE credit to my state board.

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ABO-NCLE ID

Don’t know your number? Look it up by clicking here.

New CE Credit Check-in Process

Attendees will be required to have the ABO-NCLE App downloaded and scan a QR code to receive CE credit. Please download the app using the links below and log in with your ABO-NCLE account credentials before the event to ensure a smooth check-in process.

Apple Store Download
Google Play Store Download

FL Opticianry ID

Please choose your meal preference.(Required)

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Do you have any dietary restrictions?(Required)

Seekers of Better Tour T-Shirt All event participants who attend this event will receive a limited edition Unisex – Vintage White Tour T-shirt. Please select your size below. Tour t-shirts will be mailed to the address provided on this event registration when available at the end of the Seekers of Better Tour.

CHEST WIDTH: Measure under the arm and around the fullest part of the chest with arms down, keeping the tape horizontal.

Sizes (Attendee 1)(Required)

No Shirt Order

XS (31-34in)

S (34-37in)

M (38-41in)

L (42-45in)

XL (46-49in)

2XL (50-53in)

3XL (54-57in)

4XL (58-61in)

5XL (62-65in)

Attendee 2

Name(Required)

First Last

Job Title(Required)

Contact Information for Event Updates & CE Credit

Please provide your direct email and cell phone number below to receive event updates and digital CE credit (if applicable).

Attendee Email(Required)

Cell Phone For Event Text Updates(Required)

Texting Consent

I consent to receive event updates via text message.

What continuing education credit do you require?(Required)

– No Results –

Are you an Licensed Dispensing Optician (LDO) and need a paper CE credit for state board submission?

Yes, I need to submit CE credit to my state board.

FL Opticianry ID

ABO-NCLE ID

Don’t know your number? Look it up by clicking here.

New CE Credit Check-in Process

Attendees will be required to have the ABO-NCLE App downloaded and scan a QR code to receive CE credit. Please download the app using the links below and log in with your ABO-NCLE account credentials before the event to ensure a smooth check-in process.

Apple Store Download
Google Play Store Download

Please choose your meal preference.(Required)

– No Results –

Do you have any dietary restrictions?(Required)

Seekers of Better Tour T-Shirt All event participants who attend this event will receive a limited edition Unisex – Vintage White Tour T-shirt. Please select your size below. Tour t-shirts will be mailed to the address provided on this event registration when available at the end of the Seekers of Better Tour.

CHEST WIDTH: Measure under the arm and around the fullest part of the chest with arms down, keeping the tape horizontal.

Sizes(Required)

No Shirt Order

XS (31-34in)

S (34-37in)

M (38-41in)

L (42-45in)

XL (46-49in)

2XL (50-53in)

3XL (54-57in)

4XL (58-61in)

5XL (62-65in)

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